Today we are talking about crypto marketing strategies! Cryptocurrency market has expanded dramatically for the past few years with thousands of businesses appearing every day. So, if you are one of them, you should know that building crypto marketing strategies for your project is crucial and quite mandatory! Here are the steps you need to follow.
Define your goal of your crypto marketing strategies
Clearly outline what you want to achieve with your crypto marketing strategies! You want to promote your Initial Coin Offering (ICO)? Or your brand as a whole?
Create a website
Always remember that a website is the first thing investors check when they’re doing their research! If you don’t have a professional website for your project, you have nothing so make it a priority for your crypto marketing strategies.
Emails and crypto go hand in hand
Yes, include good old emails in your crypto marketing strategies! It’s still one of the most effective ways to reach your target so make sure to take the time to build your subscriber list and send newsletters to your potential customers. You can even push airdrops and other event updates directly into your customer’s inbox.
Social media – one of crypto marketing strategies that will help you build a community
The perfect place to build a loyal community base! Twitter, Facebook, YouTube, Reddit or Telegram, even platforms like Steemit and Publish0x are ideal for your crypto marketing strategies and are ideal to target crypto enthusiasts. If you have a budget, you can also contact influencers to promote your crypto project.
Most importantly, be active on your social media channels! Talk about your project, participate in discussions, voice your opinions! Engaging is thrilling and can do wonders for your project and brand.
Do a press release
If we look at crypto marketing strategies that bring awareness, a press release is one of them. There are many cryptocurrency websites and agencies that are constantly looking for new projects to write about. Break your news down in a way that can be understood by everyone! It will help you stand out.
Bounty Campaigns are more than just one of the crypto marketing strategies
Bounty campaigns are incentives that are offered to multiple participants for various activities associated with the promotion of an ICO. Participants are ranging from investors to ICO promoters and developers, so these campaigns can be more than one of the crypto marketing strategies, it means network as well!
Airdrops are effective when we talk about crypto marketing strategies
Still very common and effective amongst crypto marketing strategies! Sending free coins or tokens to people’s wallet addresses can help you promote your new currency. Not to mention airdrops are hugely popular with investors and a great way to get people interested in the project.
Publish Major Events on Calendars
Take advantage of one of these effective crypto marketing strategies! Keep your audience engaged by publishing your initial coin offerings (ICO), initial exchange offerings (IEO), and security token offerings (STO) on major crypto calendar websites to mark milestones or monthly update reviews. It will be much easier for investors to know what to expect, and they appreciate transparency.
Do podcast and interviews
Seal this opportunity to reach a wider audience and educate listeners about your project’s features. Creating awareness is what will bring your crypto marketing strategies to the next level.
Pay a commission to affiliates who bring new signups or any other activity on your website through their own marketing efforts. You can pay your affiliates in many ways, including pay per sale, pay per lead and pay per click. One of the greatest crypto marketing strategies if you want some activity on your website!
SEO is important for your crypto marketing strategies
Identifying keywords related to your project and keeping them constantly updated it’s important for your crypto marketing strategies. Also, it’s important to keep your website device-friendly and content frequent. Communicate effectively through keywords!
As you can see, to stand out from the competitors, you need effective cryptocurrency marketing strategies and at Drivenly, you can find the perfect team to help you out!