As Google constantly continues to make updates to the search engine algorithm, it is clear that for an effective SEO strategy you can’t focus just on one dimension. And this is where on-page SEO and off-page SEO come up! But what is on-page SEO and off-page SEO? What is the difference between on-page SEO and off-page SEO? And why are on-page SEO and off-page SEO important? Once again, we got you covered 😉
What is on-page SEO?
On-page SEO or on-site SEO is the practice of optimizing web page content for search engines and users. You know…optimizing title tags, descriptions, content, keywords, internal links and URLs.
What is off-page SEO?
Off-page SEO or off-site SEO includes the strategies implemented outside of your own website to impact your rankings within search engine results, like backlinks, for example. One of the best off-page SEO practices! Or your local SEO, reviews, mentions and your social media pages…all of that plays a huge factor in your off-page SEO and Drivenly will get you covered on the best strategies in a future article.
What is the difference between on-page SEO and off-page SEO?
As you learned above, on-page SEO is a technique that is used for optimizing individual web pages to rank higher and earn more relevant traffic in search engines. Off-page SEO refers to the technique that can be used to improve the position of a website on a search engine results page.
The ultimate goal of on-page SEO is to improve web pages on their own to rank as high in the search engines as possible by driving organic, qualified, and targeted traffic to the website, while off-page SEO takes a look at how popular and authoritative your website is.
And the ultimate question…
Why are on-page SEO and off-page SEO important?
In previous articles we talked about how important SEO is if you want to increase your page ranking on Google or other search engines. SEO is key!
So in order to obtain high rankings on search engines, you need both on-page SEO and off-page SEO!
On-page SEO and off-page SEO work simultaneously for the most effective results for your website. And you can not have on-page SEO without off-page SEO as if you want to provide Google with a full and clear picture of your brand’s website.
Remember, if you want results, have your on-page SEO and off-page SEO on your priority list! Start optimizing!