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SEO Key Performance Indicators: How to Measure Your SEO Performance

Discover which SEO key performance indicators (KPIs) you should be tracking and how they can help you measure SEO success.

Are you struggling to measure the success of your SEO efforts? Do you need help determining which metrics to track or how to interpret the data? Don’t worry; you’re not alone. Many businesses need help with measuring the effectiveness of their SEO strategy. This article will cover the basics of SEO key performance indicators (KPIs) and show you how to measure SEO success.

SEO Key Performance Indicators (KPIs)

SEO KPIs are metrics that help you track the performance of your SEO strategy. They provide valuable insights into the effectiveness of your optimisation efforts and help you identify areas for improvement.

Why Measuring SEO KPIs is Important

Measuring SEO KPIs helps you understand whether your optimisation efforts are having the desired impact. It may be time to reevaluate your strategy if you need to see improvements in your chosen KPIs.
Moreover, tracking KPIs helps you identify areas for improvement and improve your overall SEO performance.
Finally, measuring SEO KPIs helps you set goals and benchmarks. Setting specific, measurable goals allows you to track your progress over time and adjust your strategy accordingly.

Top SEO KPIs to Track

> Organic Traffic
Refers to the number of visitors who arrive at your site through organic search results (i.e., not through paid advertising). It’s one of the most important KPIs to track, as it directly correlates with your site’s visibility in search engines.
To track organic traffic, you can use, for example, Google Analytics:

Measure Organic TraffIc in GA4

> Conversion Rate from Organic Traffic
Conversion rate measures the percentage of visitors who take a desired action on your site (e.g., make a purchase, fill out a form, etc.). This KPI is important because it helps you understand how well your website converts visitors into customers.

> Organic Visibility and Organic Click-Through Rate (CTR)
Organic visibility measures your visibility in search results. While visibility is important, you should also consider the CTR, the percentage of people who click on your page after seeing it on the search results.
You can track organic visibility and CTR in Google Search Console:

Track organic visibility and CTR

> Keyword Rankings
Measure where your website appears in search engine results pages (SERPs) for specific keywords. This KPI is important because it helps you understand how visible your site is for your target keywords. To track keyword rankings, you can use Google Search Console or a keyword tracking tool like SEMrush or Ahrefs.
Using, for example, Google Search Console, you can check metrics such as impressions, clicks, CTR and SERP position for different keywords:

How to check keyword rankings using Google Search Console

> Backlinks
Backlinks are hyperlinks on other websites that point to your website. They are one of Google’s top-ranking factors. Thus, you should analyse the total number of backlinks and the total number of referring domains to evaluate the performance of your backlink strategy.
You can use Google Search Console to check backlinks:

How to check backlinks with Google Search Console

To Sum Up…

Measuring your SEO KPIs is essential for understanding the effectiveness of your optimisation efforts. To get started, choose the KPIs that best align with your business objectives and set specific and measurable goals. Then, monitor your progress over time and adjust your strategy as needed. You can improve your SEO performance and achieve your business goals with time and effort.