Drivenly can help you to improve your sales in the China market.
If you are planning on entering the Chinese market, you just can’t get around advertising in China.
Top channels for advertising in China:
- Douyin / TikTok
- Baidu
Wechat
WeChat is by far the favorite app of Chinese consumers. They use it for literally everything – from chatting to shopping, from research to buying tickets, and more.
It is a social media platform used to inform, educate and retain your target audience.
Douyin / TikTok
Entertainment type of social media, Douyin is on the absolute rise, particularly among Z-gen.
The platform is built around short but highly shareable video content.
- Influencer Marketing
- Brand Takeover
- In-Feed Native Ads
Baidu
Baidu is a search engine like Google, so we have a search engine marketing options to explore:
- Search Engine Optimization (SEO)
- Search Ads
- Display
- Programmatic
Weibo
It is an open social media like Twitter.
Weibo offers both organic and paid-for advertising opportunities as well as demographic targeting tools for advertisers.