AI (Artificial Intelligence) technology is gaining more and more space in the world of digital marketing, with ChatGPT being a notable example of this trend. With its many features, creators can now transform their productivity and start using ChatGPT to create content for SEO.
The ChatGPT revolution in SEO
SEO-oriented content creation is a complex task that requires diverse skills and in-depth knowledge of the subject. However, ChatGPT has emerged as a tool capable of assisting in this process in several ways:
-Preparation of articles, blog posts, and landing pages focused on SEO.
-Generation of searches that can be used in SEO-oriented content.
-Performing specific SEO tasks to support content creation, such as keyword research or content grouping.
-Creating new elements and improvements within your content to make your articles better and more linkable.
Although it brings several benefits, it is important to understand that the misuse of ChatGPT can present risks to your site, in addition to still presenting flaws in some tasks.
Writing blog posts with ChatGPT
ChatGPT can write entire blog posts in minutes. The effectiveness of AI-generated content depends on several factors. You might not be so lucky if you are an independent publisher or a less authoritative website that produces a lot of AI content.
Creating subsections, meta descriptions, and short content blocks
While you need to be careful about how much content you allow ChatGPT to generate, some strategies can make the content produced more useful:
-Specific prompts: Provide specific prompts about the perspective you want the tool to adopt when answering you.
-Training data: Feed the tool a paragraph of your writing or a writer you want it to imitate to improve the writing style.
-Limit volume: Limiting the amount of content you’re expecting makes you more likely to get the correct result.
Instead of asking ChatGPT to write an entire article, you can show a sample of your writing and then ask to provide a paragraph based on your previous sample.
-Product descriptions: once you provide the basic information about a product, ChatGPT can write a product description. Remember, ChatGPT cannot track the web and provide information about a product, and the information it has may need to be updated.
-Content summaries: You can summarise and link to a blog post, research article, etc.
-Sources and resources: You can ask ChatGPT to help you create a book list that your readers would like to read or a list of great sources. Be careful always to check out any web-based sources the tool is generating for you.
Creating sketches of blog posts
We are approaching a relatively secure function for ChatGPT, more like a writing assistant than an author of entire articles.
If you’re creating SEO-focused content, this won’t replace tools like Clearscope, Market Muse, Content Harmony or similar, which generate content briefings and stubs specifically focused on optimising the article for search rankings. However, having ChatGPT generate an outline can give you some good ideas and give your article drafts a boost in your writing.
Rewriting and editing content
ChatGPT may not be replacing meticulous human editors at any time, so due to some inaccuracies, it can, but the tool can help clear some aspects of your article.
If you’re looking to keep paragraphs short and edit content to be more scannable, you can ask ChatGPT to split your paragraphs for you:
Adding subheadings to an article
To further improve the scanning capability of your article, you can also have ChatGPT create subheadings for your content. You must be very specific in your prompts, or you’ll end up with a sketch.
Focusing on its content
You can also ask the tool to better focus your first paragraph on what a searcher is looking for to help engage when a visitor arrives at a page. For example: Rewrite this introduction to focus on what someone searching for the term “AI” would be looking to find.
With enough patience, there are even more types of widgets that you can make ChatGPT build for you, like:
Content grouping and keyword research
You can use the tool for brainstorming and getting some ideas. Write, for example: Can you give an extensive list of keywords related to AI writing? To get more keyword ideas from different angles, try asking:
-For a glossary of terms related to your topic.
-For high-level concepts related to your topic.
-For categories related to your niche or sub-topics related to your topic.
-Questions that a person interested in your niche would ask.
ChatGPT can help you with content promotion tasks. You can create a list of blog posts. For example: Create a list of the best blogs about AI writing. You can also create blog topics for specific websites and write outreach emails.
Get creative and master your prompts
In this article, we’ve gone through some general areas where ChatGPT can help with content creation for SEO. As the platform improves, the list will continue to grow. A good approach is to think about ChatGPT as a writing and research assistant than an AI content creator.
With this mindset, think about using the tool as if you were delegating a task to a person. You have to:
-Make sure that the task fits the skill set of the person.
-Clearly describe what you want.
-Clarify precisely what you want if what you get back is not what you expected.
AI is becoming an increasingly important part of many sets of marketing tools. As such, you need to get more familiar with how prompts work – including the types of prompts AI tools struggle with and how to get a task back on track after your prompt has returned in a way you didn’t want – is vital to a more efficient AI-powered content creation process.