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Top 10 Facebook Ad Mistakes and How to Fix Them

Top 10 Facebook ad mistakes and How to Fix Them

Facebook advertising campaign creation requires careful attention to detail, sound planning, and expertise. In this article, we’ll show you the top 10 Facebook ad mistakes, along with suggestions for how to avoid making them in the future. 

 

Facebook Ad mistakes 1: A poorly designed account structure

The best methods for designing Facebook advertising campaigns

To create a successful Facebook campaign, an adequate account structure is essential. This means logically and simply structuring your campaigns, ad sets, and ads.

An ineffective account structure might result in challenging campaign management and underperforming results.

Guidelines for naming Facebook advertising campaigns

The effectiveness of your account may be increased by using consistent names for your campaigns, ad sets, and ads. Consider using a naming pattern for each account level:

Campaign: [Date][Campaign Name][Objective]

Ad set: [Date][Campaign name][Public]

Ad: [Date][Campaign Name][Ad Name]

When you launch Ads Manager, using this naming standard will enable you to immediately determine your campaigns’ goals, target audiences, and offers.

 

Facebook Ad mistakes 2: Selecting the wrong goal

Picking the appropriate aim is essential to get the intended results from your campaign. The proper goal selection might result in better outcomes and resource waste. Always consider your business objective and how it aligns with the sales funnel when choosing a goal.

How to pick the ideal objective for your campaign

Determine the goal that best fits your business purpose and sales funnel stage.   For example, if you wish to raise the visibility of your business in a new market, choose a target from the top of the funnel, such as “Reach” or “Awareness,” for instance.  Select a bottom-of-the-tunnel aim like “Conversions” or “Sales” to generate more revenue.

 

Facebook Ad mistakes 3: Choosing the wrong budget option

Choosing the right budget option is vital to the success of your campaign. Facebook may distribute the budget among ad sets using Campaign Budget Optimisation (CBO), simplifying campaigns and producing better results. However, if your campaign includes multiple ad sets with different audience sizes, there might be better options than CBO.

How to choose the right budget option for your campaign

Disable CBO and create an ad set-level budget to guarantee that each ad set spends the right amount. This gives you more control over ad distribution and spending, allowing you to get the desired objectives.

 

Facebook Ad mistakes 4: Failing to test audience targeting options

Testing out several audience targeting choices is crucial to ensure you’re targeting the proper individuals with your campaign. You can identify which one delivers the best results by testing multiple targets.

How to evaluate audience targeting options

Use the A/B test in Ads Manager to contrast two or more identical ad sets, except audience targeting. Choose a key metric that aligns with your campaign goal and test your ad sets against each other. Analyse which ad set performed best, and then apply what you learned to create more profitable audiences.

 

Facebook Ad mistakes 5: Neglecting hot audiences

Hot audiences, or those who have previously expressed interest in your company or service, should be addressed when planning campaigns. Ignoring these audiences is a typical Facebook Ad campaign mistake that can cause you to miss valuable conversion opportunities.

How to segment hot audiences

To deliver your ads to people ready to convert, create retargeting audiences. With Ads Manager, you can create custom audiences based on multiple data sources, such as interactions with your Facebook profile, video views, and lead form submissions.

 

Facebook Ad mistakes 6: Adding multiple calls to action

Your public might need clarification, and your campaign’s effectiveness may suffer if you employ several calls to action (CTAs) in the same ad. Pick a CTA that accurately captures the primary goal of your campaign instead, and implement it consistently throughout the creative and ad copy.

How to choose the proper CTA

If you can’t pick just one CTA, create multiple ads in a single ad set, each with a different CTA. You can A/B test two or more ads to determine which CTA performs the best.

 

Facebook Ad mistakes 7: Reusing the same old creative formats

Using the same creative formats for a long time can cause ad fatigue and lower results. New creatives can be used to boost outcomes, minimise costs, and reduce ad fatigue.

How to introduce new creative formats

Identify and duplicate a well-performing ad, keeping all aspects identical except the creative. For example, change the creative display to a fresh image, video, or carousel, and evaluate how it performed against similar ads that ran during the same period. Another option to avoid this Facebook ad campaign mistake is to compare different creatives using the Ads Manager A/B Test to see which is most effective. 

 

Facebook Ad mistakes 8: Linking to the wrong landing page

Linking your campaign to an inappropriate landing page can confuse your audience and reduce conversions. Ensure the landing page is optimised for the target and matches the campaign’s goals.

 

Facebook Ad mistakes 9: Relying on inaccurate tracking data

Facebook’s ad reporting has become slower and less accurate since the introduction of Apple’s tracking changes. You must employ tools like UTM parameters, first-party data, and the Conversions API to improve accuracy and check results. 

 

Facebook Ad Mistakes 10: Ignoring continuous optimisation

For Facebook ad campaigns to be successful over the long run, ongoing optimisation is vital. So keep a close eye on the effectiveness of your efforts and make adjustments as needed to improve results and avoid this common Facebook Ad campaign mistake.

 

To sum up

By identifying and fixing the major Facebook ad campaigns mistakes, you’ll increase the success of your campaigns and accomplish your goals. Set an organised and effective account structure, choose appropriate objectives and budget options, test audience targeting options, and introduce fresh creative formats. With this approach, you will be ahead of your competition and closer to success.